"Go with the Flow" – Navigating Complex Technology Through an Immersive Mixed Reality Journey

When technology feels too complex to explain, it's time to experience it. For Schleifring, a global leader in slip ring technology, we crafted "Go with the Flow," an innovative mixed reality experience that transforms the intricate workings of slip rings into an accessible and unforgettable virtual reality journey.

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About the client

Schleifring stands at the forefront of slip ring technology, providing high-quality solutions across various industries worldwide. Their commitment to innovation and excellence makes them a trusted partner in electrical engineering.

The Challenge

Slip rings are marvels of engineering, efficiently transmitting data, gases, fluids, and electricity from one point to another. However, their complexity often makes them difficult to comprehend, especially for non-technical audiences at trade fairs. Schleifring needed a captivating way to stand out in crowded exhibition spaces and make their sophisticated products tangible and relatable.

The challenge was to simplify complex technology in a way that would engage the audience deeply. They sought an immersive exhibition design that would not only attract visitors but also convey the essence of their technology through interactive storytelling. The goal was clear: create a memorable experience that would enhance trade fair engagement and leave a lasting impression.

The Solution

Understanding that everyone grasps the concept of moving something from point A to point B, we built an experience around this fundamental idea. We designed a mixed reality journey where visitors don a headset and are immediately greeted by a mystical portal appearing in the physical room. An inspirational narrative invites them to "cross the portal and go with the flow," setting the tone for the adventure ahead.

As users step through the portal, they're guided to sit on a physical chair. In that moment, the environment around them seamlessly transforms into a fully immersive virtual reality. They find themselves inside a futuristic, spaceship-like vessel, realizing they've been miniaturized. Through the vessel's windows, they witness a monumental slip ring towering before them, its scale magnified to showcase its inner beauty and complexity.

The journey continues as they press a button to "go with the flow," propelling them inside the slip ring itself. Traversing through each chamber, the vessel pauses, and users are prompted to engage with the experience by pressing the button to move forward. This interactive element reinforces the ever-present theme and the project's namesake, "Go with the Flow."

By integrating interactive storytelling and immersive exhibition design, we simplified the complex technology of slip rings into an engaging narrative. This approach not only made the abstract tangible but also fostered meaningful audience engagement.

The Experience

This multisensory mixed reality experience bridges the gap between complex technology and human experience. By physically moving through portals and interacting with the virtual environment, users internalize the function and significance of slip rings. The blend of mixed reality and virtual reality elements ensures that the experience is both grounded in the real world and boundless in imagination.

Our innovative B2B marketing strategy turned spectators into explorers. The immersive exhibition design captivated visitors, allowing them to experience the efficiency of transporting data, gases, fluids, and electricity firsthand. This approach enhanced trade fair engagement and set a new standard for how complex technology can be presented.

The Results

"Go with the Flow" became a showstopper at trade fairs. Schleifring's booth transformed into a destination, drawing in attendees intrigued by the interactive portal and the promise of an otherworldly journey. The experience demystified slip ring technology, making the abstract tangible and the complex accessible.

Not only did this captivate potential clients, but it also reignited excitement among Schleifring's own employees. Seeing their work presented in such an innovative and engaging way fostered pride and a deeper connection to the company's mission. This employee inspiration was an unexpected but welcome outcome, strengthening internal engagement.

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Ready to "Go with the Flow" at Your Next Event?

If you're looking to transform complex concepts into engaging experiences that resonate with your audience, we're here to help. Let's collaborate to create an unforgettable mixed reality experience that not only stands out but also leaves a lasting impact.